I went on a trip to Japan in the late 1970’s and one night I ended up sleeping on something called a Futon. I’d never heard of one or seen one before. It was a soft mattress on a frame that you could use as a bed and then adjust to become a small sofa.
At the time I thought that was pretty neat.
I got back to California and the miniseries “Shogun” about Japanese warriors was a big hit, Americans were starting to eat sushi … so I figured maybe they’ll sleep on this bed/chair thing from Japan. At the time there were only two other places in all of Los Angeles where you could even find a Futon…
At the time there were only two other places in all of Los Angeles where you could even find a Futon. One was a tiny store in an area called Little Tokyo and the other was an even smaller store in a predominantly Japanese area of west Los Angeles. So I went ahead and imported a Futon from Japan and had the mattress part copied. But I had an impossible time finding anyone who could make the adjustable frame. Finally after many frustrating calls and trips everywhere I found someone who could make the frame…in Brazil!
Meanwhile, my dad (who was also my business partner) thought I was completely nuts. He told me, “Nobody is going to sleep on that bag of cotton!”